Website
See the site at pimacott.com
Brand Video
Activation
Transparent mobile trucks emphasize that PimaCott is a cotton brand with nothing to hide
"Unraveling" billboards: Pedestrians tear off fabric bit by bit to reveal an underlying message
Sampling via on-trend PimaCott t-shirts
CREDITS:
Creative Director: Chris Frame
Art Directors: Brian Bernier, Kali Winkler
Producer/Editor: Dave Maloney, Anthony Gentles